Marketing Manager - Drive Brand Growth & Sales at A&W Restaurants

A&W Restaurants is seeking a dynamic Marketing Manager to join our team in Jakarta Utara. As the Marketing Manager, you will play a pivotal role in driving brand growth and increasing sales by developing and implementing effective marketing strategies. This is an exciting opportunity to shape the future of our brand and make a significant impact on our business.

In this role, you will be responsible for creating and executing marketing campaigns that attract and retain customers, leveraging both digital and traditional marketing channels. You will work closely with our team to ensure that our marketing efforts are aligned with our business goals and that we are delivering exceptional value to our customers.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to drive brand awareness and customer engagement.
• Manage and execute digital marketing campaigns using platforms such as Google Ads, Facebook Ads, and Instagram.
• Oversee the creation and distribution of marketing materials, including brochures, flyers, and social media content.
• Conduct market research to identify trends and opportunities for growth.
• Monitor and analyze marketing performance using tools like Google Analytics and CRM systems.
• Collaborate with the sales team to develop promotional offers and discounts.
• Manage the budget for marketing activities and ensure cost-effective campaigns.
• Stay updated with industry trends and best practices in marketing.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a proven track record in developing and executing successful marketing campaigns.
• Proven experience in managing digital marketing campaigns using platforms like Google Ads and Facebook Ads.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication and interpersonal skills with the ability to work effectively with cross-functional teams.
• Certification in digital marketing (e.g., Google Ads Certification, Facebook Blueprint Certification) is a plus.
• Familiarity with CRM systems such as Salesforce or HubSpot is a plus.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

🛠️ Keahlian

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