Performance Marketing Manager - Shopee

Join Shopee Indonesia as a Performance Marketing Manager in the vibrant and growing market of Bangka Belitung! In this dynamic role, you will lead data-driven digital marketing campaigns to boost Shopee’s user acquisition, engagement, and revenue. As part of Shopee’s global team, you’ll work with cutting-edge tools like Google Ads, Facebook Ads Manager, and Shopee’s in-house marketing platform to optimize campaigns and drive measurable results.

Shopee is a leading e-commerce platform in Southeast Asia, known for its innovative approach to digital marketing. With a mission to make commerce better for everyone, Shopee is committed to empowering small businesses and creating meaningful connections through commerce. In Bangka Belitung, you’ll have the opportunity to grow with a company that values innovation, collaboration, and continuous learning.

📋 Tanggung Jawab Pekerjaan

• Lead and optimize performance marketing campaigns across digital channels, including search, social, and display, to drive user acquisition and engagement.
• Analyze campaign data using tools like Google Analytics, Google Data Studio, and Shopee’s internal analytics platform to identify trends and opportunities.
• Collaborate with cross-functional teams, including product, sales, and content marketing, to align marketing strategies with business goals.
• Develop and implement data-driven strategies to improve campaign performance and ROI.
• Stay updated with industry trends and best practices in digital marketing, and apply this knowledge to enhance campaign effectiveness.
• Monitor and report on key performance indicators (KPIs) to track campaign success and provide actionable insights.
• Manage a team of performance marketing specialists, providing guidance, support, and opportunities for professional growth.
• Work closely with the regional marketing team to ensure consistent brand messaging and campaign execution across all channels.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in performance marketing, with a proven track record of driving measurable results.
• Hands-on experience with digital marketing platforms such as Google Ads, Facebook Ads Manager, and other relevant tools.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication and leadership skills, with the ability to collaborate effectively with cross-functional teams.
• Proficiency in English, both written and spoken.
• Familiarity with e-commerce platforms and marketing strategies specific to the Southeast Asian market is a plus.
• Certification in Google Ads or Facebook Blueprint is a strong asset.

🛠️ Keahlian

Lowongan Terkait